Exhibition Stand Builders for Business Travel Show Europe London

Buyers, suppliers and co-located events

According to the organiser, the audience is built around corporate travel managers, travel buyers and procurement professionals, many of whom arrive with pre-arranged meetings booked through the show's exhibitor appointment tool. At the 2026 edition, the show ran alongside TravelTech Show and The Meetings Show at the same venue, and visitor registration gave access to all three; whether the same format applies in 2027 should be confirmed with the organiser.

Designing around a diary of buyer appointments

Because many meetings are booked through the organiser's appointment tool before the doors open, you can size the stand from your diary. Count overlapping meetings in the busiest hour, allow one table for each, and keep a standing spot for unscheduled buyers. A visible stand number and name make it easier for a buyer rushing between appointments to find you.

Making the most of a compact footprint

On a stand of a few metres square, avoid tall furniture that blocks sightlines and choose slim tables with comfortable chairs for half-hour negotiations. Wall-mounted screens, integrated shelving and a single lockable cupboard keep the floor clear. A light, open layout lets a passing travel manager see that you are free to talk.

Shell scheme upgrades or a space-only build

According to the organiser, a shell scheme package includes white walls, carpet and a fascia name board, with graphics, furniture and electricity ordered as extras, while space only provides just the floor area and no structure. Exhibitors on a shell scheme can still transform it with full-wall printed panels, custom counters and lighting; a space-only stand gives freedom but needs a contractor, design approval and a build plan.

Showing services that cannot be put on a plinth

Corporate travel products are mostly contracts, platforms and service levels. Use a screen at each table for booking tools, duty-of-care dashboards or expense workflows, and keep graphics focused on the business outcome — cost control, traveller safety, sustainability reporting — rather than holiday imagery. Hotel and airline exhibitors may add one striking image of the product to anchor the stand.

Hosting buyers and evening networking

Coffee, water and a small snack offer help long days of back-to-back meetings. Plan a counter with storage for cups, supplies and brochures, and check with the organiser which food and drink arrangements need approval. If you are hosting buyers after hours, the organiser runs its own networking events, so coordinate timings rather than competing with them.

Power, screens and connectivity

List every monitor, laptop charger and coffee machine so electrical sockets can be positioned where they are needed — under meeting tables rather than at the back wall. For platform demonstrations, ask the organiser about a wired internet connection rather than relying on a mobile hotspot during busy periods.

• Stand number, dimensions, open sides and whether it is a shell scheme or space only
• Number of meeting tables needed in the busiest hour of your appointment diary
• Screens or tablets for platform or product demonstrations
• Reception or greeting point, storage and a small hospitality counter
• Graphics content, logos and brand guidelines
• Power positions and internet requirements
• Budget range, and whether elements should be reused at other travel or meetings events

Selection criteria

• Experience at ExCeL London and with its logistics and venue services
• Track record with travel, hospitality or B2B service exhibitors
• Ability to dress or upgrade a shell scheme, not only build space-only stands
• In-house production versus subcontracting for graphics, joinery and AV
• Readiness to prepare the drawings and safety documents the organiser and venue require
• Reusable or modular options for other travel and meetings events

What is included — and what is not

Ask every stand builder to state clearly which of these items are covered:

• Design, 3D visuals and revision rounds
• Construction, flooring and wall panels, or shell scheme dressing
• Graphics and printing
• AV and LED screens
• Furniture hire for meeting tables and the hospitality counter
• Electrics and lighting installation on the stand
• Transport, build-up and breakdown labour
• Venue and organiser services ordered separately, such as power connection, internet, rigging and cleaning