Exhibition Stand Builders for Bett UK London

Who visits and who exhibits

According to the organiser, the audience spans classroom teachers, education decision makers and buyers, policymakers and investors, and educators can attend free of charge. Exhibitors cover hardware and devices, learning platforms and content, school management software, AI tools and other EdTech products, grouped into solution zones and areas for start-ups.

Hands-on demo stations

Visitors want to try the software or device themselves. Plan several standing-height demo points, each with a screen or device, secure mounts and enough elbow room for a staff member and two or three visitors. Lockable cabinets under counters keep laptops and tablets safe overnight.

Mini-classroom and presentation areas

A small seated area with a large screen lets you run short sessions on the hour or recreate a classroom setting. Benches or stools take less space than chairs. Think about sound: a directional speaker or headsets keep presentations from competing with neighbouring stands.

Power, charging and Wi-Fi

Every demo device, screen and charging locker adds to the electrical load. Give your stand builder a list of all equipment so sockets end up where they are needed, and don't rely on shared hall Wi-Fi for cloud-based demos — a wired connection or a dedicated network ordered in advance is safer.

Quick, clear messaging

School leaders compare many similar products in one visit. State the problem you solve, the age group or phase and the key benefit in large type that can be read from the aisle, and keep curriculum detail and pricing for conversations and handouts.

Meeting space for decision makers

Procurement conversations with trusts, local authorities, universities or international ministries need a quieter corner away from the demo crowd. Even two or three tables behind a partition make it easier to talk about licences, rollout and training.

Hanging banners and ExCeL rigging

Overhead banners help visitors find you in a large hall. ExCeL's rigging guidelines state that fixings to the hall ceiling are made by the venue's rigging team or its appointed supplier, and that risk assessments and method statements for the work must reach the organiser before build-up. Ask your stand builder to factor rigging orders and their deadlines into the plan.

Shell scheme or space only

Smaller first-time exhibitors often start with a shell scheme package, which is quicker to dress with graphics and furniture. Space-only stands give more freedom but require plans, safety documents and separate service orders. Check which option and deadlines apply in the Exhibitor Manual before you brief stand builders.

• Hall, stand number, dimensions and open sides; shell scheme or space only
• Number of demo stations, the devices on each and how they are mounted
• Presentation or mini-classroom area: seats, screen size and sound
• Power points, charging lockers, internet and any network requirements
• Meeting tables or a quiet area for procurement conversations
• Storage for devices, giveaways and personal items
• Graphics, product messaging and brand guidelines
• Any hanging banner or overhead structure
• Budget range and key deadlines for the January show

Selection criteria

• Experience at ExCeL London and with its venue services and rigging process
• Experience with technology or education exhibitors and integrated AV
• In-house production versus subcontracting, particularly for AV and graphics
• A realistic production schedule around the Christmas and New Year period
• Ability to prepare the drawings and safety documents the organiser and venue require
• References and photos of comparable technology stands

What is included — and what is not

Compare quotes line by line for:

• Design, 3D visuals and revision rounds
• Construction, flooring and walls
• Graphics and printing
• AV and LED screens, device mounts and charging lockers
• Furniture hire for demo and meeting areas
• Electrics and lighting on the stand
• Transport, build-up and breakdown labour
• Rigging, power connection, internet and cleaning ordered separately from the organiser or venue